Get In touch
Blissspace, a brand creating modular kitchens and wardrobes in Goa. Our team handled the end-to-end marketing for the company, starting May 2020, two-months after the pandemic hit – a very uncertain time for businesses. Facinga double-whammy – a pandemic and the off-season, we used strategic ad campaigns, SEO, email marketing, content marketing and lead generation to boost branding, sales and visibility. In 3 months, Blissspace was flooded with leads and their bottom line began to boom.
Blissspace is a brand creating bespoke modular and semi-modular kitchens and wardrobes in Goa, India. Digitally Scrambled took over marketing from May 2020, in the midst of a nation-wide lockdown.
For the previous two years, the period of June-Sept saw the brand receiving negligible leads and sales on account of the monsoons. Digitally Scrambled was able to get 300+ high value leads during the off- season, even with an industry slowdown due to the Covid-19 Pandemic.
Qualified Leads
Conversion Rate
Worth of Sales
We started by creating two quick-loading webpages (one each for Kitchens and one for Wardrobes) in Bootstrap, which were used as landing pages for our various campaigns. After A/B testing, and fine tuning, they were poised to focus on converting maximum numbers of visitors into leads and potential sales, so we could avoid taking interested leads to a website they would have trouble navigating and finding useful information on.
Based on our keyword research, we created different category and sub-category wise campaigns & ad-groups, ran Google Ads to target specific audiences, based on audience personas and ran various paid ad-campaigns for different sets of audiences to garner leads and direct traffic from Facebook & Instagram. Social media campaigns aimed at showcasing the brands work and capabilities while our content creation efforts focussed on building a solid bank of fun, easy-to-digest information for potential and future clients.
Through strategic ad campaigns, SEO, smart email campaigns and quality content outreach on social media, the blog and elsewhere, we were able to generate 320+ leads from Paid campaigns on Google, Facebook & Instagram at a conversion rate of 4.75%. Out of these leads, 250 filled a form on our landing pages and 72 phone calls were made to the sales team. These leads brought total estimated revenue of INR 10 Million (1 Crore) in a span of 3 months.
The brand has grown by leaps and bounds since May 2020, with the opening of Goa’s largest modular kitchen showroom and today, close to 2 years later, we are proud to still be associated with Blissspace and be working to further grow the brand.
Digitally Scrambled is a digital marketing agency in Goa and Mumbai, founded in 2016, to provide a suite of ROI-focussed data-driven services to small and mid-sized businesses in India.
Evershine City, Vasai East - 401208, Mumbai. Maharashtra.
SF-4, Flat No. 5/1 BA, Donvaddo, Saligao, North Goa - 403511
