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Blissspace, a brand creating modular kitchens and wardrobes in Goa. Our team handled the end-to-end marketing for the company, starting May 2020, two-months after the pandemic hit – a very uncertain time for businesses. Facinga double-whammy – a pandemic and the off-season, we used strategic ad campaigns, SEO, email marketing, content marketing and lead generation to boost branding, sales and visibility. In 3 months, Blissspace was flooded with leads and their bottom line began to boom.
Blissspace is a brand creating bespoke modular and semi-modular kitchens and wardrobes in Goa, India. Digitally Scrambled took over marketing from May 2020, in the midst of a nation-wide lockdown.
For the previous two years, the period of June-Sept saw the brand receiving negligible leads and sales on account of the monsoons. Digitally Scrambled was able to get 300+ high value leads during the off- season, even with an industry slowdown due to the Covid-19 Pandemic.
Qualified Leads
Conversion Rate
Worth of Sales
We started by creating two quick-loading webpages (one each for Kitchens and one for Wardrobes) in Bootstrap, which were used as landing pages for our various campaigns. After A/B testing, and fine tuning, they were poised to focus on converting maximum numbers of visitors into leads and potential sales, so we could avoid taking interested leads to a website they would have trouble navigating and finding useful information on.
Based on our keyword research, we created different category and sub-category wise campaigns & ad-groups, ran Google Ads to target specific audiences, based on audience personas and ran various paid ad-campaigns for different sets of audiences to garner leads and direct traffic from Facebook & Instagram. Social media campaigns aimed at showcasing the brands work and capabilities while our content creation efforts focussed on building a solid bank of fun, easy-to-digest information for potential and future clients.
We started by creating two quick-loading webpages (one each for Kitchens and one for Wardrobes) in Bootstrap, which were used as landing pages for our various campaigns. After A/B testing, and fine tuning, they were poised to focus on converting maximum numbers of visitors into leads and potential sales, so we could avoid taking interested leads to a website they would have trouble navigating and finding useful information on.
Based on our keyword research, we created different category and sub-category wise campaigns & ad-groups, ran Google Ads to target specific audiences, based on audience personas and ran various paid ad-campaigns for different sets of audiences to garner leads and direct traffic from Facebook & Instagram. Social media campaigns aimed at showcasing the brands work and capabilities while our content creation efforts focussed on building a solid bank of fun, easy-to-digest information for potential and future clients.
Digitally Scrambled is a digital marketing agency in Goa and Mumbai, founded in 2016, to provide a suite of ROI-focussed data-driven services to small and mid-sized businesses in India.
Evershine City, Vasai East - 401208, Mumbai. Maharashtra.
SF-4, Flat No. 5/1 BA, Donvaddo, Saligao, North Goa - 403511
